Cookie Policy
How we use cookies and analytics on newethos.net — and how you stay in control.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site work properly and give site owners useful information about how visitors interact with their content.
What we use
New Ethos uses two third-party services to understand how visitors engage with our site. Neither loads until you explicitly give consent.
Google Analytics
Helps us see which pages are most useful, where visitors come from, and how long they stay. Data is aggregated and anonymous.
Microsoft Clarity
Records anonymous session replays and heatmaps so we can spot confusing page layouts and improve the experience. No personally identifiable data is collected.
Consent is required
When you first visit newethos.net, a banner asks whether you accept or reject non-essential cookies. Until you click Accept, Google Analytics and Microsoft Clarity are completely inactive — no tracking scripts run, no data is sent, and no cookies are set by those services.
If you choose Reject, both services remain suppressed for the duration of your visit and on any return visits using the same browser.
Changing your mind
You can change your cookie preference at any time. Click Cookie Preferences in the footer of any page to reopen the banner and switch between Accept and Reject. Your choice is stored in your browser and takes effect immediately.
Questions?
If you have any questions about this Cookie Policy, please contact us at tech@newethos.net.